Paris Hilton (with brother Conrad are seen leaving Koi) is coming to the midwest via her burger commercial.
Despite protests from the Los Angeles-based Parents Television Council — whose spokeswoman last month referred to the ad as "basically soft-core porn" — CKE Restaurants Inc. has no plans to tone down the spot.
The ad, which originally touted the Spicy BBQ Six Dollar Burger for CKE's Carl's Jr. chain, will begin airing the week of June 27 in the Midwest and Southeast, this time to promote the Spicy BBQ Thickburger from CKE's Hardee's chain.
"We consider it a racy ad. It was designed to be a racy ad, but we don't consider it pornographic," he said. In the ad, Hilton lathers up and cavorts with a running hose. It features a line often associated with Hilton: "That's hot."Haley said, "I think we knew that when we ran Paris, she would create attention. That was part of the appeal of using her."
Calling the ad soft-core porn is a little extreme. It's racy, but come on.
Brent Bozell, president of the Parents Television Council watchdog group, said council members have sent thousands of letters complaining about the ad. To his view, shifting the ad to a later time was an acknowledgment by CKE that the commercial had offended many.
"Marketing plan, my eye," he said. "Our group's position is that this company ought to be ashamed of itself."
The ad will run after 9 p.m. in the Midwest and Southeast, so the kiddies won't be seeing Paris hose herself down.